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#Yammy in the UK

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Final major project – project report/reflective writing

Street art in London – discover London street art gems, one app at a time

SAIL, which stands for Street art in London, is an App designed to 18-25 youngsters who like street art or exploring London differently. The app aims to curate all the street arts in London, providing users with real-time information and location of street art. SAIL is a real-time app-based photo and route collective that produces a continuous live stream of street art photographs and routes generated by users, for users. With the support of interactive signage, users are going to have a playful, interactive and informative experiences in London, finding street art even easier.

Over the past three months, I have changed my design chanllenge from “how might we provide travelling information to tourists in the underground by digital city?” to “how might we simplify the process for a traveller to plan a travel itinerary”, and later then, narrowed to “How might we curate street art by digital city?”.

Talking about the design challenge, during the research process, I have visited London several times, and when I went to Brick Lane, I found that it is an area full of street art, which look like a street art museum without directory and information. Also, by interviewing real tourists, they all had same experience that the location of street art is unclear and difficult to find, as there are not much information they can find online. The information online are not up to date. In reality, there are some books like”where is banksy” providing the location and information of Banksy’s (a famous british street artist) works, however, street art is instant, unless we reprint and release an updated version of the publication time to time, the information in the book might not be useful anymore after some years. Therefore, I decided to create something that can help curating street art and provide an easier way for people to explore street art by digital city.

I have indicated lots of traveling apps, including airbnb, booking.com, google, tripadviser and see how these apps provide relevant information to users, so as the UI design of the app.

Beside narrowing my design challenge, the biggest turning point in my project is the format of final outcome. I was quite interested to create an interactive map on billboard for users to find street art, however, an navigation app is needed to show the direction. After the 1st usability test,  I gave up the idea of billboard, when I was struggling what the final outcome might be, I found a campaign called “Old town central” done by Hong Kong Tourism Board (Discoverhongkong.com, 2017). They used an app to provide toursit 4 routes which suggested by local Hong Kong people and QR code on wall to provide the information of the attraction. I took the idea of QR code on the wall to my project, which can promote the app and at the same time provide a route from that point to users.

Over the pass 3 months, I have done lots of in-depth research which helped me to narrow and redefine my design challenge, also provide me insight to find out the best solution of the problem.

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In the end of design 2, I started initial research for digital city by desk research, and found some interesting articles and examples, which provided me a basic knowledge of digital city. Among all, I was excited and impressed by the popularity of Pokemon go and how the app make people spend more time outdoors, exercis more and have more bonding time (Doowa, 2017). Later then, I organized all the research materials I collected on a data wall.

Then I went back to London and interviewed some tourists, found that they thought it is hard to access to network indoor and underground, which is inconvenient for them to search travelling infromation and the direction from airport to central London is unclear.

After the Easter holiday, we were asked to present the research materials by Pecha Kucha, and set a design challenge, at that moment, my initial design challenge was “How might we provide travelling information to toursits in underground by digital city?”.

Later then, I backed to London to research more about what people would do when there is no network, and found that they would usually pre screen-cap some travelling information in mobile or using the travelling book. So I tried to twist my design challenge from solving the problem tourists might have during the journey to simplify the process they plan for an itinerary, and using visual experience to outline all possible occassions tourists might have. After that, I used fact and inspiration to illustrate what information I have already known or might need to find out.

At the end of design 2, I designed a research magazine, which included all the research materials and insights I found. And I found research magazine is good for us to review and document the research materials, so as sharing ideas to others. You can check back my previous blog for more research details on the Pecha Kucha and research magazine.

When summer started, I tried to indicate gaps between travelling app, and found most of the apps are quite general, they are like an app-based travel journal. Except for cerating a travel itinerary, users can see other’s trip and share their itinerary in the app, however, I realized a phenomenon that these apps are not popular among tourists. By probs kit, i found Google is the main tool that tourists use to plan and research an itinerary, as Google can basically do everything.

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Here is one of the example, jodie usually gets travelling information and recommended by friends where to go, then she will start searching some relavent articles by google, tripadvisor and some Taiwan’s Blog. After collecting informations she needs, she will then put them into a Google document and have a discussion with family about the trip, deciding which one to go or not to go. She will always research the photo of famous attraction by searching the name on Instagram. She will then finallize all the useful information into a Google slides to discuss with her family before the trip, the slide will also be use as the itinerary she uses in the trip. Moreover, she uses Google excel to create a budget plan for the trip as well. Jodie usually uses a computer to research and make the itinerary and saved them into her iPad so that she can bring it in the trip. In here we can see that Jodie uses Google the most on researching and planning an itinerary, one of the main reason is that she can collaborate the document to her family and see the real-time edit.

When I tried to create some concepts for my final project, one of the idea is to curate street art by digital city. It was my personal experience to Brick Lane and realized the area is full of street art, however, they are hard to find. I don’t know if you have the same experience that I saw a place you want to go on instagram, but the tag of the place is too general that even though you tried to wonder around, you can’t find it. I think street art is one of the case, and they are instant, not much information can find online, but they are the culture gems shouldn’t be invisible. So, I decided to narrow my design challenge to “How might we curate street art by digital city?”.

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So I started to research on street art and what other problems users might have by goin back to Brick Lane again and did some interviews, also creating an instagram account for my project, documenting the process.

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Instagram account

From the personas, I realized that street art are instant, also they are all with an unclear locations, which visitors are not easy to find up-to-date information and direction online.

 

 

Talking about possible outcome, I have thought of website, app and billboard. And my original intent was to make a package to curate street art, an interactive map on a billboard which will be located in Liverpool street station was the main outcome of the project, an app for navigating routes, and a website to introduce the whole campaign.

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3nd Lo-Fi prototpye

Later then I created the 1st LI-FI prototype,and did a usability test with a real user. He suggested the function of billboard and application are identical, and he would prefer just using the app. I have been quite frustrated on how to twist and refine my project at the moment, I looked up others project on Pinterest, trying to stimulate my creativity.

By researching references, I was inspired by a campaign done by the Hong Kong tourist board. The challenge was to provide a different ways for tourist to explore Hong Kong local culture gems. They created an app, covering four suggested route to explore in Hong Kong for tourist and placed some QR code on wall for further information of each attraction like a museum. Therefore, I decided to replace billboard by interactive map and the app became the main outcome of my project.

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the campaign “Old town Central”

After that, I created my third LO-FI prototype and HI-FI prototype, and done three usability tests to help me to refine my project and did some minor changes to the functions of my app and website.

Here you can some summarized comments from the tests:

By the usability tests, I tried to refine my project, like the idea from changing billboard to signage, and keep it as a promotion of my App. So as some functions and features in the App, for example, showing the photos of street art rather than the interactive map with some Pin on it.

At last, starting on August 1, I tried to make all the outcomes digitally on my computer, including the website, applicaiton and the signage, so as updating my research magazine. I also went back to Brick Lane to film a fly through video for the project.

Belows are the final outcomes of the project and predicted customer journey:

 

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Know more about my project at tkyammy.com

 

So far I am excited and happy with my project, even though I have been quite confused within the project, sometimes, I wanted to change my topic in some point as I want to do something different rather than app design, but interactive signage is a fun and playful idea which also match the theme, street art.

Also, even if I want to do something different, I personally might think a billboard is playful and interesting, but in reality, people don’t really want to stand in front of a big screen and let the others know what they are searching, thus, the functions has repeated, by choosing application and billboard alternatively, application always win as it is more personal, interactive and easier to provide information.

The project ran over the summer plus half way of design 2, the time were quite tight, and it required multi-tasking, including graphic design, layout design, UI design, video recording and editing skill. However, by doing project plan and planning a schedule for my project, I finished everything on time, which is something I did better than last semester. I am happy with my project and all these skills would be beneficial to my future career.


References:

  1.  Discoverhongkong.com. (2017). Old Town Central | Hong Kong Tourism Board. [online] Available at: http://www.discoverhongkong.com/us/see-do/highlight-attractions/old-town-central/index.jsp [Accessed 13 Aug. 2017].
  2. Doowa, P. (2017). The Pokemon Go autopsy: It got people outside. [online] Crosscut. Available at: http://crosscut.com/2017/04/the-pokemon-go-effect-get-outside-make-friends/ [Accessed 13 Aug. 2017].
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D.I.E.P – Research Magazine

D – Describe objectively what happened

The final brief of  this semster is also the second stage of my final major project – comprehend, we were asked to deepen the Final Project research and develop a magazine showing how I have organised, analysed and reflected on the material I collected in last brief  (Pecha Kucha).

The functions of the magazine are to document and communicate. It is a showcase of how I collect and organize data or information, so as developing an analysis, key insignts and findings, helping me to formulate the design challenge. The tasks required organization and communication skill. The question we should bare in mind is: Would a stranger know what is it about?

I have used serverl methods to increase the readability, making sure that the magazine communicates well.

Before starting to design the magazine on computer, it is important to draw a layout of the magazine, ensuring the order of contents is organizing and clear. Therefore, I made a page plan on my sketchbook.

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I decided to classify my finding by research method and place the contents in the order according to my research journey, which is desk research, data wall, interview in context, Pecha Kucha, Observation, Visual experience and fact & inspiration.

In each method, below contents will be included:

  • Cover page with explaination of why I used this method
  • Research material with my notes on it
  • Personal Insight

The contents order repeated and a big title for each set of contents used, so that the audiences can catch up with what they are looking at easily.

I also have written an introduction for my design challenge that my readers would have a deeper understand on what’s going on.

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Introduction of design challenge

Choice of colour and typographic are vital to make the magazine looks organized. I chose three colours including blue, black and white the make the whole magazine looks united.  I used only one typography to keep the design clean and easy to read. I used 9.5 as the font size to ensure that reader can read the word and at the same time looks good with the layout.

For reading, like relevant articles, I tried to highlight those interesting insight, and putting a QR code at last, providing an effective and direct way for reader to access to the website.

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How I highlighted the points I found interesting

The research magazine will be continued beyond the semester.

I- Interpret the events

My insight from this tasks is the importance of looking at how others design a magazine and implicating to our own works. On the day we received the brief, we were asked to take pictures of the design we found inspirating and shared it on Padlet with the class, belows are the key elements we have looked for:

  • Masthead
  • Cover
  • Contents
  • Navigation
  • Running Head
  • Title
  • Subtitle
  • Body
  • Captions
  • Pull-out quotes
  • Folios
  • Layout
  • Typography
  • Pace

All these elements leaded me to produce an organizing magazine. By looking at references, it gave me ideas on how to design the layout and stimulating my creativity.

Through criticizing and looking at each others first draft on 10 may and 15 may 2017, I found there are some elements missing in my magazine:

  • Insufficient of research material
  • Lack of personal insights
  • Research journey map
  • Spelling

This reminded me userability test that we have done in the MusePad project in design 1. We should always share our work with someone who do not know the project, checking if the magazine works well and what is missing.

One of the reason why we are asked to develop a research magazine is to organize and comprehend the research materials we collected from Brief 3, Pecha Kucha, then redefined a design challenge.  Through out the process of designing the magazine, I looked at the research material I collected and released that the insights I found is not as strong as I thought  to bring me to the next stage of my original design challenge: How might we provide  tourist with travaling information in underground by digital cities?

Due to bank holiday, we have a 10 days break before submitting the first draft of magazine, I went back to London and tried to collect more insights by observating.

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Observation

The results are as follow:

  • Network is covered in some stations over Circle Line (from Slaone square to Barbican)
  • Most of the passengers read news and books rather than using mobil
  • Tourists would bring along with a travel book or screen cap for important traveling information on their mobile in case there is no network.

Speaking of screen capping traveling information beforehand, can we provide tourist with traveling information in a better way before they visit a plac? Then I drew a visual experience on what problems tourist might have before or during traveling.

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Visual experience

In my personal experience, as an organizing and cautious person, I always prepare a complete itinerary before traveling in case there is any unexpected issue. However, we ususally have spent lots of time on seraching and sorting out useful traveling information, then planning an itinerary which can fulfill the expectation of me and my travel partners.

Then, I redefined my design challenges as How might we simplify the process for a traveller organizating an itinerary by digital cities?

At last, I used fact & inspiration to generate and list all my thoughts and ideas, so as the next step of my project in response to following questions:

  • What do you know about the present situation?
  • What don’t you know and would like to know?
  • How might I get inspirated and find out those answers?

 

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Fact & inspiration

 

Finally, all these reserach materials are put together into my research magazine with fully explanied personal thought for my record and provide an easy well to communicate with my supervisor.

E – Evaluate what you learned

The magazine is a good practice on graphic design and booklet design, testing my ability on designing layout, choice of colour and typography. As a part time designer, I have worked with my fellow colleague to design brochures, but not very much experiences designing alone, so far, it is a good experience.

As a person who likes to write down all my personal thinking in sketchbook and a fan of schedule book, I found creating a research magazine is meaningful and useful to me, as it is well-organized so that I can look back to my research material easily. The magazine will carry on in my final major project filling up with contents, it also provided me a direction of my next process:

  • Undergoing more researches
  • Thinking possible projects in broad details
  • Undergoing more case studies and indicating gaps

The magazine also introduced me a new ability – book binding. Among making first draft, second draft and final draft of my research magazine, I have tried bind the book by myself in several ways. Although the final one isn’t perfect, I found book binding is an interesting process which required patient, and tasking if we are an attentive person. It is a good practice for us to learn how to present our work in a professional way.

After all, I am happy during the whole process of producing a research magazine and satisifed with my final draft for the assessment this semester.

P – Plan how this learning will be applied

The final major project has started from April and will last until August. A research magazine is definitely useful for us to look back the research material through out the project.

Besides helping on the projects, it is also a great work to be included in my portfolio to show how far my research skill have developed when studying in master course, at the same time a good piece of work showing my organizing and layout design skill.

I think I will continuous to create a research magazine in my future profession. In one way, it can be used to communicate better with clients or people who don’t familiar with the projects, so as providing evidances on how I made each decision. Another way keep as a record for what projects and researches I have done.

D.I.E.P Data Visualization (Week 23)

D – Describe objectively what happened

The design project, data visualization, provides an opportunity to engage in data and demonstrate how visualization can facilitate understanding for others. This design seeks to change behavior, influence decision making, facilitate discovery and educate. The field of practice explores how visualizing data can help people to see the data and feel the data at the same time.

The brief  is to collect, organize and create and exhibitory data visualization about a city center cafe in Winchester for a public exhibition.

The design process was divided into four stages, including formulating the brief, working with the data, editorial thinking and developing design solution, which is suggested by Andy Krik. We were asked  to collect data, analyze and find the most interesting story, then visualizing the data which will be placed in an exhibition following the workflow.

I – Interpret the events

Firstly, we were given the topic a City Center Cafe and asked to formulate the brief. Therefore, we went for a site visiting and took some pictures of cafe, trying to find out an interesting story we can tell about a cafe. By site visiting, we were able to feel and experience problems in person.

The problem I wanted explore was paper coffee cups wastage. I found the phenomenon thta most of the customers tended to ask for a paper coffee cup even they were not taking away, making me interested to investigate the wastage problem of coffee paper cups. Here were some data I have planned to collect:

  • How many people eat in
  • How many people ordered take away coffee
  • How many people ordered take away coffee and sit in the cafe
  • How many cups went to recycle in the cafe
  • How many people bring with reusable cup

As discussed in tutorial, our group divied into two teams focusing on two different topics. On the day of data collection,  one group worked on tracking staffs and customers route and movement in Costa; while another team focused on the  the preference of customers on choosing coffee and wastage problems of both coffee grounds and paper coffee cups in Starbucks coffee. As it would be too obvious and crowded if 7 of us stayed in same shop.

After collecting data, we started to work with the data collected individually. By analyzing data, I found some data are interesting and shocking, my general conclusion are:

– Women tend to order cold beverages than men
– There is only 77 out of 312 paper cups went to recycle in store
– The peak time of Starbucks is after school rather than breakfast time
– 262 of beverages were ordered as eat in,
but 110 of them are served in paper coffee cups

Then I tried to research more on the phenomenon of paper coffee cups wastage in UK generally and found that,

– There are total 792 Starbucks in the UK
-There are total 3699 coffee chain in the UK in 2016
– Only 1.5% of drinks served at Starbucks are in reusable cup
– Paper cups aren’t 100% recyclable
– 5000 coffee cups sold every minutes in UK

Followed by editiorial thinking, from the data collected and secondary research, I made an assumption that approximately 7 million of paper coffee cups binned in UK everyday.

After the tutorial, our group decided to work in 2 teams, one team tried to visualize the date of staff anf customers’ movement in cafe, while my team worked on visualizing data of paper coffee cups wastage.

4 of us tried to develop a design solution later together. We started with clarifying our purpose which is raising awareness of people on paper cup wastage problem, and encourage people to use reusable cup.

I suggested we should make use of the shape of paper cups as the design layout of the exhibit. The question is, Are we able to produce a giant paper cup in two weeks time? Then we came up with an interactive idea to visualise our data.We decided to visualize the data by building two giant coffee cups. The cups compares the waste produced by paper cups and reusable cups, in order to bring out the message that waste can be reduced by using reusable cup.

The exhibit involves the participation of audiences, it allows audiences to choose their preference of coffee container and to visualize the data by filling up the giant cups with coffee grounds and paper cups.

After that, we started to draw some layout of the giant cups to list out what materials we need, so as a floor plan so that we could caculate the size of the cups and made prototype to ensure the idea is workable. Then we searched around art shop, stationery shop and poundland for the materials we needed to make two giant coffee cups. We seeked help from technican to cut the wood for the mainstay of the cups. Besides making the cups, we filmed a video to illustrate our concept, designed a zine to examine deeper understandings on our projects.

The task also tested our ability to present our work in an exhibition venue, we painted the wall and cleaned up the exhibiton venue, so as borrowing equitements including Ipad and lockable case from media store. Also how we made used of introduction sticker to communicate our works with public audiences.

 

Our team have paid our every efforts to produce an engaging exhibit. Therefore, we were pretty excited and looked forward to the exhibition.
However, I think the venue was not well-chosen. We had to share the space with fashion and textile, they took the corridor and the ground floor of west side bilding, which is a better venue that everyone came across would see their work. While our exhibtion venue was placed on the first floor outside Lecture A. So as lacking of promotion, our works could barely reach the audiences, I reckoned it as a failure, and a waste of our efforts.
For my group, we have been working seperately into two team for the entirely design process, turning out the final outcomes were quite confusing as a whole. However, both of the projects worked well individually, however, I think it would be better if we tried to link up two projects. The project can simply be improved by using same choice of colour and typoface.
So far I am satisfied with the final outcome.
E – Evaluate what you learned and P – Plan how this learning will be applied
The experience was disappointing due to the choice of venue that the lights weren’t turned on except for the first day, the works were being placed there without any audiences. In the future, I will pay attention to the venue we choose for exhibtion, whether the location and the condition in the room is a good place to exhibit. So as developing a fully digital marketing strategy to promote the event, attracting more audiences to join the exhibiton.
And other thing I learnt is how to work as a team. In this project, we were supposed to work as a group of 7, however, as there were lots of potential topics suggested in our group and the difference of interest, we divied into two teams. We should never had divided into two teams but rather sharing data and discussing how those data can be linked together.

 


Reflective write:DIEP
Anon, (2010). [online] Available at: https://www.dlsweb.rmit.edu.au/lsu/content/2_assessmenttasks/assess_pdf/Reflective%20journal.pdf [Accessed 10 Mar. 2017].
Reflective writing in Design
Anon, (n.d.). [online] Available at: https://www.dlsweb.rmit.edu.au/slc/studioKnowledgeObject/assets/studio_knowledge_object.pdf [Accessed 10 Mar. 2017].

D.I.E.P Smart cities and speculative critical design reflective report

D – Describe objecyively what happened

The brief Smart Cities is an introuction to the field of speculative design. In the brief, we were asked to use speculative critical design to envision the near future of smart city technologies and potential problem. Speculative design is to create scenrio and fabricate an experience of the possible near future (Kolehmainen, 2016). In my own understanding, speculative design is different from what we learnt from design 1, we were asked to suggest problems rather than providing a solution.

The brief divied into 2 parts, creating a  data wall, zine, storyboard and design fiction for given technologies. 5C model was applied as the framework of design process in this project.

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5C model
Each groups were given with a smart city technologies, including Smart home device, Context aware technologies, billboards, Facial recognition systems, Beacons and Self-tracking technology.

My group was given the smart city technology, Beacon as topic. Beacon is a small wireless device transmitting a continuous radio signal, deliver hyper-contextural content to users based on location by BLE.

We are asked to collect information about Beacon by desk research and placed them on a data wall, then comprehend the content and design a zine for Beacon individually.

Then we moved to the next brief, design fiction. Design fiction is a form and way designers use to inspire and image the furure, it is a story, imagination and provocation of how life is lived, how technology is used or might be used in the future (Jill Nussbaum, 2014).

We had some workshop with Kin design, they taught us how to ideation by making a Collage and doing visual experience as a group. Then we were asked to create some possible narrative by drawing storyboard individually, and decided one to be produced into a design fiction in group.

I – Interpret the event

The the first part of the brief, we were asked to research for Beacon and put the information we found on Data Wall like a mapping. Each of us were responsible on researching an area of information about Beacon, including Background, history, stakeholders, facts, product features, relevants news, problems and benefits. Then we organizated the clipping we printed to the wall systematically. I found data wall a useful secondary research method as a starting point, providing us general idea and information of an unfamiliar technology.

 

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Data Wall

Then, we started to design a Zine individually. A zine is a small circulation self-publised work used to visualise and communicate our thinking and research and clarifying our thoughts. I drew the layout of the zine in my sketchbook then started to make a rough and quick design of Zine by cutting and pasting photocopier together. In order to make the Zine more exciting and appealing, I added some tricky layouts such as waterfall effect to engage readers.

After making the first draft, I tried to re-organize the content and design the layout by computer, makding the Zine looks more professional and complete. Finally, I developed a 14 pages Zine on the topic Beacons, included a definition, how it works, 6 facts of Beacons, Stakeholders, Statistic, News, Example of use, Pros and Cons and its future development. By developing a zine, it helped me to comprehend the information we collected in data wall and brought me closer to the understanding of Beacons.

We later have some workshop with Kin design, which helped us to develop ideas for the second part of the breif. We were given some magazines an asked to cut and re-place the source together on a board, playing with text and image relationships.

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In my collage, I tried to visualize future museum implicateed with beaco technology. Physical exhibits will no longer exist, as we can see everything on screen, challenging if this is the life we want.

Then we did a visual experience as a group, we depicted potential problems Beacons might have visually to, we passed the paper around and tried to create a solution to the problem others have drawn. Visual experience allowed us to communicate better as a team and collaborating. We were asked to create an prototype, our group created an “Anti-Message halmet”, as Beacons send notification to our mobile automicatically, which means sometimes we would be forced to receive unwanted information. By wearing this halmet, we can detele the memory of the message just by clicking a button. This product aimed to satirize a life full of commerical message and enforcement of receiving unwanted information, the principle is similar with deleting spam mail. This is a good practice to develope a deeper understanding on speculative design.

After that, we were asked to develop 7 potential A3 film storyboard for discussion. My idea is to provide an experimental environment that parent can monitor and look after their kids by tracking their position at home with beacon technology and raising the question, is this the life you and your kids want? However, after the discussion in tutorial, we all agreed to use a more simple and bold idea for the design fiction.

“Unexpected services” is a story created by Yi Sha, which is simple, bold and irony, providing an experiemental environment that we can use beacon as key card in the future.

In order to produce a design fiction, we had a clear work division.

Scriptwriter – Yi Sha
Director – Yammy
Actor – Xiao
Props – Iku
Editor – Doris
Sound effects – Lucia
Program assistant – Caroline

I am experienced in taking control of camera, as my major in my bachelor studies was Journalism and Communication, I have a variety of experiences on producing a mirco-film. Before the day we did the shooting, we decided where to film, who will be the actors, what props we need to prepare. As a director of the film, I tried to think about the camera movement and the framing of each shot.

On the day we filmed for design fiction, I had to give direction for the movement and facial expression to our actor, Xiao. Also, I filmed variety of frame for same scenes, providing our editor, Doris more choices to choose for editing, also, ensuring our idea can be presented clearly.

E – Evulate what you learned

In this project, I found visual experience is a good tool to be used in group project to brainstorm and share ideas around. I am happy to work with the team and we ended up produced the best film among the class. The whole filming process went smoothly, however, I think 7 peoples are a large group, this work can actually be finished in groups of 4. However, it provided me a good experience to work along with a large group of peoples.

The whole project happened in 3 weeks which was extaordinary challenging. The schedule was so tight that we have to learn about speculative design and an entirely new technology, then create idea, design and create the outcome in short period of time. This task stimulated our ability to think fast, work fast.

Therefore, I am satisied that our group have produced a well-filmed and edited design fiction.

P – Plan how this learning will be applied

In relation to the course, visual experience is useful for collabration thinking as a group to share ideas around while collage helps us to ideation in an interesting way, both of these methods will be used to develop my final major project.

Speaking of future profession, though speculative design is more challenging and interesting than affirmative design, I think I perform better on providing a solution than suggesting problem. However, the skill I learnt from the practice, including filming and making zine will be applied to use in my future profession.

 


reference:

JILL NUSSBAUM. (2014). DESIGN FICTION – IMAGINE THE FUTURE. [ONLINE] AVAILABLE AT: HTTPS://VIDEOS.THECONFERENCE.SE/JILL-NUSSBAUM-DESIGN-FICTION-IMAGINE-THE [ACCESSED 8 FEB. 2017].
SPECULATIVE DESIGN: A DESIGN NICHE OR A NEW TOOL FOR GOVERNMENT INNOVATION?
NESTA.ORG.UK. (2016). SPECULATIVE DESIGN: A DESIGN NICHE OR A NEW TOOL FOR GOVERNMENT INNOVATION? | NESTA. [ONLINE] AVAILABLE AT: HTTP://WWW.NESTA.ORG.UK/BLOG/SPECULATIVE-DESIGN-DESIGN-NICHE-OR-NEW-TOOL-GOVERNMENT-INNOVATION [ACCESSED 3 FEB. 2017].

D.I.E.P – Pecha Kucha

D – Describe objecively what happened

The brief leads us to the first stage of our Final major project. The task is to collect a variety of research material relevant to our Final project topic and identify areas of interest and potential problems that possibly to turn into design challenges, and presenting all the matericals collected in an informative and inspirational Pecha Kucha style during the Easter Break.

The brief required us to confirm our final project topic, then identify and find out potential problems by selecting two research methods listed in the Co-creation cards  to collect research material, then analyse and present in Pecha Kucha style after the holiday, they are:

  • Desk Research
  • Explore Extremes
  • Interview in Context
  • Experiments
  • Visual Experienceing
  • Fact & Inspiration Finding
  • Photo & Collect Boards
  • Probe Kits
  • The Observer

PechaKucha is a simple presentation where we can make use of 20 slides and 20 seconds each. It is originally used for the presentation of architects as they talked too much. In the brief, the adpted format for our Pecha Kucha presentation is 15 slides shown for 15 seconds each rather than 20 x 20.

I – Interpret the event

For final project topics, we were firstly given the topics below:

  • Post Digital Print
  • Branded Content
  • Tangible Interactions
  • Digital cities
  • Design and Data
  • Transmedia Storytelling

And asked to select a first choice and second choice, I chose Digital Cities as my first, followed by Post Digital Print. We had tutorial staight way on the day confirimg which topic we will go with, and fortunately, I was given digital cities and Andy as my Supervisor.

That tutorial session was the last one we had before the Easter break, I was assigned to same tutorial group with Tangible Interactions. In that session, Andy asked everyone to explain the reason they chose the topic. And I interpreted that I was inspirated and impressed by Pokemon, and hoping to design something similar. After that, Andy introduces us Arup, which they have been worked on a variety of projects and report on the future world. The website is useful for stimulating creative thinking and providing insights to us.

 

Over the holidays, I firstly used desk research and creating a data wall to enhance a deeper understanding on Digital Cities. Looking at relevant designs and projects helped me to have a deeper knowledge on the topics and started to form some roughly ideas of project topics.

By desk research, I found that digital cities is a form of smart cities, which Barcelona, Amsterdem and Stockholm have been working on smart lighting and smart parking. So as there are some locaton based application or devices which change the way people experience a city, including Pokemon Go and RoBoHon.

After searching relevant information on Internet, I used the method I learnt from brief one, smart cities to make a Data Wall on Digital Cities. This wall included 6 areas of informations, they are definition, features, examples, news, pros and cons and which city is doing it. The wall allowed me to look back and find out information I want to know  througth out the final project.

I set London as my research area, and came up with 5 groups of target audiences including Londoner, UK citizens from other cities, tourist, international students and disable. As I am a person like to travel around, and I have experienced some obstacles during my trip to London, I decided to set tourists as my main my target audience and started to explore the problems they might have by interviewing them.

I went to London on 7 April 2017, and interviewed three tourists, they were came from Hong Kong, Thailand and Kuwait respectively. And the potential problems I found are as follows:

  • The direction to transport to other cities in Heathrow airport is unclear
  • There is no network when travelling in the tube, so that they can’t search for traveling information

Then I set up my Pecha Kucha by including belows contents,

  • Brief introduction to my presentation
  • What is digital cities
  • What excites you about digital cities?
  • Example – RoBoHon
  • Research method – Data Wall
  • Insight from data wall
  • Reserach location
  • Target audiences
  • Research method – Interview in context
  • Insight
  • Exploring problems and issues
  • Exploring problems and issues
  • Introduction of tube map
  • Company or organiastion that might be included in my projects
  • Potential design challenges

I chosen relevent images online and some were taken by myself according to the above contents, then I started to write the scripts and added the contents in details, and tried to rehearsal, ensuring I could present the ideas in 15 seconds for each slide.

E – Evaluate what you learned

Pecha Kucha style presentation is quite new to me as I havent heard of that before. It is quite challenging to present our idea in 15 x15 format of presentation, we have to sort out the most important ideas and insight and presenting them clearly in 15 seconds in a normal speaking speed. The task also tested our ability on choosing relevent and appealing visual to express our idea.

I think it is a good practice on testing our organizing and presentation skill. Though it is a brand new style of presentation to me, it was challenging but not as interesting and useful as I thought, as I don’t think I will look back to it later, and I heard that last year, students were asked to collect some physical materials in a box, which I think is more fascinating and I would like to have something physical to keep as memories rather than a 15 slides presentation.

However, I still found making a Pecha Kucha a good attempt, and it helped me to form up some potential design challenges.

P – Plan how this learning will be applied

In relation to the course, making a Pecha Kucha is a good start for the final major project. It helped us to look at our topic widely. However, in relation to program, I think there are a lots of more interesting way to collect data, I personally have been conducted a lot of presentation in my bachelor studies, therefore, I would like to try on something more playful.

In terms of my future profession, Pecha Kucha is definitely one of the style I will use for presentation, as it is effective on catching audiences’ attention. Practice makes perfect I will do more rehearsal and try to speak confidently without reading the note card.

 

 

Sunday Journal – Week 32 &33

Summary of Design 2

Brief 1: Smart cities and Speculative critical design

The first brief of this semester is Smart cities and speculative critical design. The brief was divided into two, we were asked to use speculative critical design to envision the near future of smart city technologies and potential.

5C model was applied as the framework of design process in this project. The first part of the brief was to collect and comprehend the information of Beacon by data wall and Zine. The second part of the brief was to create a storyboard and design fiction to illustrate a possible scenairo of the usage of Beacon in the near future.

We created a Data Wall as a team to have a briefly understanding on Beacon, and organized the content into a Zine individually. Later on, the workshop with Kin Design provided a deeper understanding on smart cities and speculative design. We were taught to generate and share idea by collage and visual experiences.

On week 20(Sunday Journal -week 20), we got a chance to visit 2 of the exhibitions held in the Design Museum, London. Among all the works I have seen, I found a projects, Phonvert shared some similarity with Beacon technologies.

 

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(photo via video of Phonvert)

 

Phonvert suggested that old phone can be converted into anti-burglary and baby alert, making life more convenience and at a same time giving new role to smart phone, in some way tracking things happen around home and alert you by sending notification to your mobile, the principle is similar to Beacon. Therefore, in the task of creating a story that explores everyday concerns or consequences emerging from the Smart City and life, I chose home as the experimental environment.

My idea of storyboard has not been chosen to be filmed, we discussed in tutorial and decided to film Yi Sha’s idea, as her story was simple, bold and irony. “Unexpected services” provided an experimental environment that we can use beacon as key card in the future.

I am experienced in taking control of camera, as my major in my bachelor studies was Journalism and Communication, and have a variety of experiences on producing a micro-film, therefore, I chose to take the role of directing and filming. As a director of the film, I planned the camera movement and the framing of each shot beforehand, ensuring the filming process would go smoothly.

In this project, I found visual experience is a good tool to be used in group project to brainstorm and share ideas around. I am happy to work with the team and we ended up produced the best film among the class. The whole filming process went smoothly, however, I think 7 peoples are a large group, this work can actually be finished in groups of 4. However, it provided me a good experience to work along with a large group of peoples.

In relation to the course, visual experience is useful for collaboration thinking as a group to share ideas around while collage helps us to ideation in an interesting way, both of these methods will be used to develop my final major project.

Speaking of future profession, though speculative design is more challenging and interesting than affirmative design, I think I perform better on providing a solution than suggesting problem. However, the skill I learnt from the practice, including filming and making Zine will be applied to use in my future profession.


Brief 2 – Data Visualization

The second brief was handed out right away on the week we finished the first brief.

The brief provides an opportunity to engage in data and demonstrate how visualization can facilitate understanding for others. This design seeks to change behavior, influence decision-making, facilitate discovery and educate. The field of practice explores how visualizing data can help people to see the data and feel the data at the same time.

The design process was divided into four stages, including formulating the brief, working with the data, editorial thinking and developing design solution, which is suggested by Andy Krik. We were asked to collect data, analyze and find the most interesting story, then visualizing the data which will be placed in an exhibition following the workflow.

By site visiting, we were able to feel and experience the problem in person.

The problem I wanted explore was paper coffee cups wastage. I found the phenomenon that most of the customers tended to ask for a paper coffee cup even they were not taking away, making me interested to investigate the wastage problem of coffee paper cups. Here were some data I have planned to collect:

  • How many people eat in
  • How many people ordered take away coffee
  • How many people ordered take away coffee and sit in the cafe
  • How many cups went to recycle in the cafe
  • How many people bring with reusable cup

After discussing in the tutorial, our group divided into two teams focusing on two different topics, tracking staffs and customers route and movement in Costa and coffee paper cups wastage in Starbucks, and we collected data respectively. Then we started to analyze the date we collect and define the story we want to tell. From primary and secondary research, I made an assumption that approximately 7 million of paper coffee cups binned in UK everyday.

To develop a design solution, we started with identifying our purpose, which is raising awareness of people on paper cup wastage problem, and encourage people to use reusable cup. We decided to visualize data by creating two giant coffee cups. The cups compares the waste produced by paper cups and reusable cups, in order to bring out the message that waste can be reduced by using reusable cup. The exhibit involves the participation of audiences, it allows audiences to choose their preference of coffee container and to visualize the data by filling up the giant cups with coffee grounds and paper cups.

Then we were given only a week to develop a professional exhibition. We started to search around in art shop and Poundland for the materials we needed and seek help from technicians. Besides making the cups, we filmed a video to illustrate our concept, designed a Zine to examine deeper understandings on our projects.

The task also tested our ability to present our work in an exhibition venue. We painted the wall and cleaned up the exhibition venue, so as borrowing equipment including Ipad and lockable case from media store. Also how we made used of introduction sticker to communicate our works with public audiences.

However, I think it was a failure on choosing a venue to exhibit. We had to share the space with fashion and textile, they took the corridor and the ground floor of west side building, which is a better venue that everyone came across would see their work. While our exhibition venue was placed on the first floor outside Lecture A. So as lacking of promotion, our works could barely reach the audiences.

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In the future, I will pay attention to the venue we choose for exhibition, whether the location and the condition in the room is a good place to exhibit. So as developing a fully digital marketing strategy to promote the event, attracting more audiences to join the exhibition.
In this project, we were supposed to work as a group of 7, however, as there were lots of potential topics suggested in our group and the difference of interest, we divided into two teams. We should never have divided into two teams but rather sharing data and discussing how those data can be linked together.
However, I am satisfied with the final outcome.

The first two projects happened in just 6 weeks, which were extraordinary challenging and tight schedule.


Brief 3 – Pecha Kucha

The brief leads us to the first stage of our Final major project. The task is to collect a variety of research material relevant to our Final project topic and identify areas of interest and potential problems that possibly to turn into design challenges, and presenting all the materials collected in an informative and inspirational 15 x15 Pecha Kucha.

My final major project is based on Digital Cities. In the Easter break, I used two research methods which is Data Wall and Interview in context to develop a deeper understand for my chosen topic and help me to define potential problems which can be formed a design challenge.

I set up my Pecha Kucha by including,

  • Brief introduction to my presentation
  • What is digital cities
  • What excites you about digital cities?
  • Example – RoBoHon
  • Research method – Data Wall
  • Insight from data wall
  • Research location
  • Target audiences
  • Research method – Interview in context
  • Insight
  • Exploring problems and issues
  • Exploring problems and issues
  • Introduction of tube map
  • Company or organization that might be included in my projects
  • Potential design challenges

I chose imageswhich can present my contents online, then I started to write the scripts and added the contents in details, and tried to rehearsal, ensuring I could present the ideas in 15 seconds for each slide.

Pecha Kucha style presentation is quite new to me as I haven’t heard of that before. It is quite challenging to present our idea in 15 x15 format of presentation, we have to sort out the most important ideas and insight and presenting them clearly in 15 seconds in a normal speaking speed. The task also tested our ability on choosing the correct and appealing visual to express our idea which I might continuous to use in my future profession.

It was a good practice but I would look for other playful research method then conducting a presentation. However, I will take this as a good experience and keep using Pecha Kucha style in my future profession.


Brief 4 – Research Magazine

The final brief of this semester is also the second stage of my final major project – comprehend, we were asked to deepen the Final Project research and develop a magazine showing how I have organized, analyzed and reflected on the material I collected in last brief  (Pecha Kucha).

Before submitting the first draft of magazine, we have a 10 days break between due to bank holiday. I made use of that week to undergo more research method in order to find out new insights for my final project. I went back to London and tried to collect more insights by observation.

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The insights are as follows:

  • Network is covered in some stations over Circle Line (from Sloane square to Barbican)
  • Most of the passengers read news and books rather than using mobile
  • Tourists would bring along with a travel book or screen cap for important traveling information on their mobile in case there is no network.

Then I drew a visual experience on what problems tourist might have before or during traveling.

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In my personal experience, as an organizing and cautious person, I always prepare a complete itinerary before traveling in case there is any unexpected issue. However, we usually have spent lots of time on searching and sorting out useful traveling information, then planning an itinerary that can fulfill the expectation of my travel partners and me.

Then, I redefined my design challenges as How might we simplify the process for a traveller organizing an itinerary by digital cities?

Speaking of readability and layout design. I have added some elements, including big title and made use of colour and image to increase the readability, making sure that the magazine communicates well.

Before starting to design the magazine on computer, it is important to draw a layout of the magazine, ensuring the order of contents is organizing and clear. Therefore, I made a page plan on my sketchbook.

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I decided to classify my finding by research method and place the contents in the order according to my research journey, which is desk research, data wall, interview in context, Pecha Kucha, Observation, Visual experience and fact & inspiration.

In each method, below contents will be included:

  • Cover page with explanation of why I used this method
  • Research material with my notes on it
  • Personal Insight

The contents order repeated and a big title for each set of contents used, so that the audiences can catch up with what they are looking at easily.

I also have written an introduction for my design challenge that my readers would have a deeper understand on what’s going on.

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Choice of colour and typographic are vital to make the magazine looks organized. I chose three colours including blue, black and white the make the whole magazine looks united.  I used only one font family to keep the design clean and easy to read. I used 9.5 as the font size to ensure that reader can read the word and at the same time look good with the layout.

For reading, like relevant articles, I tried to highlight those interesting insight, and putting a QR code at last, providing an effective and direct way for reader to access to the website.

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The magazine is a good practice on graphic design and booklet design, testing my ability on designing layout, choice of colour and typography. As a part time designer, I have worked with my fellow colleague to design brochures, but not very much experiences designing alone, so far, it is a good experience.

As a person who likes to write down all my personal thinking in sketchbook and a fan of schedule book, I found creating a research magazine is meaningful and useful to me, as it is well organized so that I can look back to my research material easily. The magazine will carry on in my final major project filling up with contents, it also provided me a direction of my next process:

  • Undergoing more researches
  • Thinking possible projects in broad details
  • Undergoing more case studies and indicating gaps

Besides helping to develop my final project, it is also a great work to be included in my portfolio to show how far my research skill have developed when studying in master course, at the same time a good piece of work showing my organizing and layout design skill.

Overall, I am confident with all of the outcomes of this semester. Even though the schedules are tight, I found it was a substantial and meaningful semester comparing to design 1.

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Sunday Journal – week 30

Communication in the digital age: is it really different?

In 2020, olypmics is going to be held in Tokyo, Japan. Have you all watched the promotional video of 2020 olympic game?

The promotional video is produced by Dentsu, a japanese international advertising and public relations company. And it’s creative director was invited to D & AD festival in London this year for a talk on communication in digital age: is it really different.

In his speech, he shown 3 examples. Among all, I was impressed by the advertisement called “Pasta Not Approved by Italian”. Whenever we tried to sell a product, the first thing is to find out the product feature. For example, we all know that Udon are origin in Japan, so when we sell japan, we would highlight if it is origin from japan or approved by japnese. But this time, they did it in a different way for NISSSIN CUP NOODLES, they tried to slap their own face, they found real-italians to try the cup noodles, and turned out using “pasta not approved by Italian” as selling point.

After the advertising released, lots of people, including youtubers and KOL tried to purchase the cup noodles and record their process of trial. According to digital marketing communciation, the advert is the hero content, and the buzz they gained afterward on social media platforms are the earned contents.

Noriaki said, in digital age, “It is all about jouralistic, participation of people and being honest.”

Another example he shown is “Green Name”. Green Label is a beer barnd that aims to encouage everyone to feel more with green object. In their research, they found that over 90% of Japanese names include the elements of green, such as mountain, grass and field., all the symbols of nature. They created a service that turning people’s name into animation with those “green” symbols, with the participation of people, they would love to share it on twitter, facebook, pinterest or other social media platform, and later, the world will know that, Japan is a green city. They also allows customers to personalize their green name on beer can, which is similar to personalize name on Coke.

336192_5c2dc1aae23f440fbc4736c09c99d230
(D&AD, 2016)
336187_e4f91dd0779d4f068522a6bf59ca51e9
(D&AD, 2016)

Among all these examples, it shown evidences of what Noriaki has said, communication in digital age is all about media coverage, words of mouths and allowing people to participate. The simple truth is that, multi-ways communcation is more effective then one-way communication in digtial world.

Refer to the sunday journey :week one, the role of design, designer and audiences has changed that everyone can create their content. And this is the digital age.


references:
Green Label
https://www.dandad.org/awards/professional/2016/art-direction/25591/green-name/

 

Sunday Journal – Week 25

Talkig about Digital Cities, the first thing come up in my mind is Google map.  I can’t deny that digital aren’t ready to replace paper or physical products, but I wonder, how many of us, are still using a paper map? The truth is that digital has made our life much easier.

Digital cities refer to a locally focused online network which deliver real- time content such as community events, nightlife, entertainment, visitor’s guide and information based on your actual location, making the information more relevant and useful.

Pokemon go whomed up my interest on Digital cities, I am impressed by how the game bring us back to real life, changing the way we experience the city. I persumed the design challenges of Pokemon go might as simple as “How might we encourage people to walk more” or “How might we bring young people back to reality”.

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(Google, 2016)

Lots of cities in the world such as Amsterdam, Barcelona and stockholm are trying to turn themselves into smart cities. Take Barcelona as an example, they have application called Bicing app, available for users to check out real-time availability at station of the bike. They also have sensors detecting if a parking spot or loading area is occupied.

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Bicing App (Google, 2016)

I am curious how digital can improve the life of people, the question is, what about tourist? In this project, I am going to foucs on tourist who is unfamiliar with the cities, and how digital can provide them a cozy journey and help them to soak into the atmosphere.

Sunday Journal -Week 24

A good piece of data visualisation work required ASK, which represents accurate, story and knowledge, and of course, design is of vital importance of an art piece. Data visualisation is communication between data, audience and designer.

The brief of data visualisation is to collect data, analyse and find out the story the audiences interested or we want to tell, then come up with a solution and show it in the exhibition.

As a good piece of  exhibitory data visualisation, beside ASK and design, the way we communicated are limited, it has to be eyes-catching. Among all of the works, I would give group 1 the highest marks.

 

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(Yammy,2017)

 

Their project shown a collection of data took place on Thursday 2nd March 2017, on the board, it illustrated the train from winchester to London waterloo, Portsmonth, Newcastle, Manchester Piccadilly and the time the train delayed.

They didn’t choose the method of barchart or piechart but using colour strings and nails to make a map-like board to tell the story. The data are accurated, the design looks really impressed and eyes-catching. One thing I like the most is that they tried to take the data to a bigger theme, they compared the delay times of train in United Kingdom with France’s and Germany’s.

 

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(Yammy, 2017)

 

Surprisingly, britain train won the champion that, averagely train time delays in United Kingdom is the least in one day.

You may have a question in your mind, what is the story they are trying to tell?

They assumed that passengers are the factors why the train delayed. Except for the board, they also made an animation which illustrated the speed of different passengers.

 

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(Yammy,2017)

Even though the animation and the graph look impressed and great, it is hard to see the story they are trying to tell just by looking at the data itself. Without the information tag, the animation is confusing, and can’t really see the relations between train delays and the walking speed of passengers.

Therefore, I like the whole piece of works, espeically the board, however, the animation is really confusing.

Group 4’s graphs look attractive including the use of colour and diversity of graphs types.

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(Yammy, 2017)

Among the graphs, I can see the efforts they tried to collect the data about the one way system in Winchester. Also, they tried to interact with audiences by asking them Yes/No question, and encouraging them to write down their comments.

 

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(Yammy, 2017)

 

 

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(Yammy, 2017)

However, even though the data is accurated, there are too much information, the knowledge is too wide, thus, I can’t see what story they are trying to tell.

To improve the art piece, I think they should choose one or two intersting data to work on, and think clearly what story they is worthwhile to tell or the audience might be interested in. One way system is what citizens in Winchester will pass through everyday, encouraging them to give comments, helping to improve the one-way system is an effective idea, but they may need to refine their questions, such as “Do you like one-way road?” to “Do you choose to walk rather than drive due to one-way road?”.

I think the overall of the works look professional and good looking. However, the whole exhibition doesn’t look like a professional and proper one comparing with fashion design’s. Firstly, the venue is not proper that it is not a formal and right choice of exhibition venue. Secondly, the exhibition is not organizing, except for the first day, some computers were not even sign in, means the videos and animations were not being played. Lastly, I think we should create a theme for the whole exhibition, let say the theme is “Data visualisation”, we should place this name in each of the design work, also the information tag should be in same format.

 

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(Yammy, 2017)

 

Personally, I think it is a good experiences.

 

 

 

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