Nowadays, the role of design has changed from just providing solution to a problem to questioning and envisioning a future of how things can potentially be. A design fiction is a form and way designers use to inspire and image the future, it is a story, imagination and provocation of how life is lived, how technology is used or might be used in the future.

Even thought some claims that design fiction is like science fiction but it is not, refer to Jill Nussbaum mentioned in the video, designers could not predict if there will be aliens in the world, a design fiction is something that is not happening today but not too far, making u feel it is close to be, what could be happened in the future 3 to 5 years from now, basically the imagination of the near future rather than far future.


(photo via Jill Nussbaum’s talk)


An effective design fiction should be realistic, based in human experience, visual expression and good story telling to imagine future, gathering all the concepts and ideas and presenting in a way everyone can understand.

Black Mirror is a good example in between science fiction and design fiction. It is a British television anthology series created by Charlie Brooker and centred around dark and satirical themes addressing society with regard to new technologies.

Each episode has different background and reality but bascially about the way we live now and the way we might be living in near future.

Below video shown one of  powerful moment in Black Mirror, also my favorite one, the entire history of you, which is about that in the near future, everyone has access to a memory implant behind their ear that records everything they do, see and hear, allowing memories to be played back either in front of the person’s eyes or on a screen.

Some of us have been hoping if  we can re-do or stay in some memorable moment we have been gone through, however, is the played back technology really please us or make us more alone? In the story, Liam Foxwell (played by Toby Kebbell), a young lawyer relies on the played back technology, runing the relationship with his wife, after that he kept watching back all the moment he has with his wife, like he is still living with his wife, however, turned out it was just an empty house. So, the question is, is this what we want in the future, the entire history of us.

Watch the video:
The Conference by Media Evolution. (2014). Design fiction – imagine the future. [online] Available at: [Accessed 8 Feb. 2017].