D – Describe objecively what happened

The brief leads us to the first stage of our Final major project. The task is to collect a variety of research material relevant to our Final project topic and identify areas of interest and potential problems that possibly to turn into design challenges, and presenting all the matericals collected in an informative and inspirational Pecha Kucha style during the Easter Break.

The brief required us to confirm our final project topic, then identify and find out potential problems by selecting two research methods listed in the Co-creation cards  to collect research material, then analyse and present in Pecha Kucha style after the holiday, they are:

  • Desk Research
  • Explore Extremes
  • Interview in Context
  • Experiments
  • Visual Experienceing
  • Fact & Inspiration Finding
  • Photo & Collect Boards
  • Probe Kits
  • The Observer

PechaKucha is a simple presentation where we can make use of 20 slides and 20 seconds each. It is originally used for the presentation of architects as they talked too much. In the brief, the adpted format for our Pecha Kucha presentation is 15 slides shown for 15 seconds each rather than 20 x 20.

I – Interpret the event

For final project topics, we were firstly given the topics below:

  • Post Digital Print
  • Branded Content
  • Tangible Interactions
  • Digital cities
  • Design and Data
  • Transmedia Storytelling

And asked to select a first choice and second choice, I chose Digital Cities as my first, followed by Post Digital Print. We had tutorial staight way on the day confirimg which topic we will go with, and fortunately, I was given digital cities and Andy as my Supervisor.

That tutorial session was the last one we had before the Easter break, I was assigned to same tutorial group with Tangible Interactions. In that session, Andy asked everyone to explain the reason they chose the topic. And I interpreted that I was inspirated and impressed by Pokemon, and hoping to design something similar. After that, Andy introduces us Arup, which they have been worked on a variety of projects and report on the future world. The website is useful for stimulating creative thinking and providing insights to us.


Over the holidays, I firstly used desk research and creating a data wall to enhance a deeper understanding on Digital Cities. Looking at relevant designs and projects helped me to have a deeper knowledge on the topics and started to form some roughly ideas of project topics.

By desk research, I found that digital cities is a form of smart cities, which Barcelona, Amsterdem and Stockholm have been working on smart lighting and smart parking. So as there are some locaton based application or devices which change the way people experience a city, including Pokemon Go and RoBoHon.

After searching relevant information on Internet, I used the method I learnt from brief one, smart cities to make a Data Wall on Digital Cities. This wall included 6 areas of informations, they are definition, features, examples, news, pros and cons and which city is doing it. The wall allowed me to look back and find out information I want to know  througth out the final project.

I set London as my research area, and came up with 5 groups of target audiences including Londoner, UK citizens from other cities, tourist, international students and disable. As I am a person like to travel around, and I have experienced some obstacles during my trip to London, I decided to set tourists as my main my target audience and started to explore the problems they might have by interviewing them.

I went to London on 7 April 2017, and interviewed three tourists, they were came from Hong Kong, Thailand and Kuwait respectively. And the potential problems I found are as follows:

  • The direction to transport to other cities in Heathrow airport is unclear
  • There is no network when travelling in the tube, so that they can’t search for traveling information

Then I set up my Pecha Kucha by including belows contents,

  • Brief introduction to my presentation
  • What is digital cities
  • What excites you about digital cities?
  • Example – RoBoHon
  • Research method – Data Wall
  • Insight from data wall
  • Reserach location
  • Target audiences
  • Research method – Interview in context
  • Insight
  • Exploring problems and issues
  • Exploring problems and issues
  • Introduction of tube map
  • Company or organiastion that might be included in my projects
  • Potential design challenges

I chosen relevent images online and some were taken by myself according to the above contents, then I started to write the scripts and added the contents in details, and tried to rehearsal, ensuring I could present the ideas in 15 seconds for each slide.

E – Evaluate what you learned

Pecha Kucha style presentation is quite new to me as I havent heard of that before. It is quite challenging to present our idea in 15 x15 format of presentation, we have to sort out the most important ideas and insight and presenting them clearly in 15 seconds in a normal speaking speed. The task also tested our ability on choosing relevent and appealing visual to express our idea.

I think it is a good practice on testing our organizing and presentation skill. Though it is a brand new style of presentation to me, it was challenging but not as interesting and useful as I thought, as I don’t think I will look back to it later, and I heard that last year, students were asked to collect some physical materials in a box, which I think is more fascinating and I would like to have something physical to keep as memories rather than a 15 slides presentation.

However, I still found making a Pecha Kucha a good attempt, and it helped me to form up some potential design challenges.

P – Plan how this learning will be applied

In relation to the course, making a Pecha Kucha is a good start for the final major project. It helped us to look at our topic widely. However, in relation to program, I think there are a lots of more interesting way to collect data, I personally have been conducted a lot of presentation in my bachelor studies, therefore, I would like to try on something more playful.

In terms of my future profession, Pecha Kucha is definitely one of the style I will use for presentation, as it is effective on catching audiences’ attention. Practice makes perfect I will do more rehearsal and try to speak confidently without reading the note card.